BUICK PARTNERS WITH REESE WITHERSPOON’S BOOK CLUB TO BRING AUDIOBOOKS AND PODCASTS TO BUICK INFOTAINMENT SYSTEM

If you do a lot of driving, you know that there’s no better way to make the long miles shorter than a great podcast or audiobook. Now Buick is making the chore of finding great audiobook and podcast content easier than ever, with a new partnership with a book club started by Oscar-winning actress Reese Witherspoon. Called “Reese’s Book Club” and managed through Witherspoon’s production company Hello Sunshine, the partnership will deliver free, curated content to the infotainment screen of any newer Buick vehicle.

Reese’s Book Club — which exclusively showcases books with female protagonists and women-centered stories — currently has over 1.7 million followers on Instagram, and books selected by the club routinely rocket to the top of the New York Times Bestseller List. The podcast…

and audiobook content delivered by Hello Sunshine will be integrated into the in-vehicle touchscreen app of Buick cars and SUVs, including the all-new 2021 Buick Encore GX. Most other newer Buick models will be getting the app upgrade by early 2021. The Reese’s Book Club content is expected to be especially popular with women, who make up an estimated 55 percent of Buick buyers, according to consumer tracking firm J.D. Power.

“Hello Sunshine shines a light on women, creating and telling stories that put women at the center, and that’s something Buick wants to be a part of,” said Kate Hrabovsky, Buick advertising and media operations manager. “As more women are making vehicle-buying decisions, we want to be thinking creatively about how to offer more driving experiences tailored for them.”

In addition to the curated content served to Buick drivers through the in-vehicle app, the partnership will also see Buick vehicles appearing extensively in television and film projects created and produced by Witherspoon and her Hello Sunshine production group. The first vehicle showcased in a Hello Sunshine production will be the all-new Encore GX, which was introduced during the 2020 model year.

“We’re thrilled to partner with Buick on this exciting new venture,” said Hello Sunshine CEO Sarah Harden. “Reese’s Book Club is driven by a powerful community who appreciate authentic, quality storytelling, and we’re excited to further expand this community with Buick.”

From cutting-edge Buick safety to Buick’s all-new partnership with Hello Sunshine to bring women-friendly content to the infotainment screen of a Buick vehicle in your driveway, Buick is always pushing the envelope on what people can expect from a great car or SUV. Are you ready to get your expectations rearranged? Then stop in today at McLarty Daniel Buick GMC for a test drive, or check out our full selection of incredible Buick SUVs, including the all-new 2020 Buick Encore GX, at our website right now.

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